JANAR DIGITAL MARKETING TUTORIALS

 As I mentioned previously, one of the best ways to build up your Facebook page is to not come up with original content. At least, not in the beginning. You should look at your competitors’ Facebook pages and find their very best content.  You should then publish these pieces of content on your page and study your statistics very carefully. Which of your posts gets shared the most? Which ones get commented the most? Which ones get liked the most?  Once you’re able to figure out the specific pieces of content that get the most engagement, you should be able to see a larger pattern. You should be able to see that certain pieces of content simply draw a lot more attention. They engage your users more.  Your job then, is to pick out these winning pieces of content. You look for related or similar types of content and publish those on your site. Eventually, you come up with your own version. If you did it right, your engagement level will be the same as the materials prod...

 As I mentioned previously, one of the best ways to build up your Facebook page is to not come up with original content. At least, not in the beginning. You should look at your competitors’ Facebook pages and find their very best content.  You should then publish these pieces of content on your page and study your statistics very carefully. Which of your posts gets shared the most? Which ones get commented the most? Which ones get liked the most?  Once you’re able to figure out the specific pieces of content that get the most engagement, you should be able to see a larger pattern. You should be able to see that certain pieces of content simply draw a lot more attention. They engage your users more.  Your job then, is to pick out these winning pieces of content. You look for related or similar types of content and publish those on your site. Eventually, you come up with your own version. If you did it right, your engagement level will be the same as the materials prod...

 I don’t want you to misunderstand this article. I’m not at all saying that you should be lazy and just rip off or copy your competitors wholesale. I’m not saying that you should be involved in some sort of copy and paste marketing because that’s not going to work.  Sadly, that’s precisely how too many Facebook marketers defined ‘curated content.’ They just find content that seems to be related to their niche and run with it. In fact, many think that as long as a piece of content has their target keywords in the titles of blog posts and articles, these are ‘good enough.’ Unfortunately, ‘good enough’ is never good enough in the dog eat dog world of Facebook content marketing. Nothing but the best will do. Instead, you need to identify your competitors’ best content, as well as highly popular content produced by third parties. You use these materials to test your page in terms of response. If you notice that a lot of your page fans respond better to a specific type of content, t...

 A lot of people who try their hand at Facebook marketing are quick to say that it’s a failure and that it doesn’t really work. What they’re really doing is they’re engaging in sour grapes. They don’t know how it works. They don’t know how to optimize their campaigns. They think that since it did not produce the kind of results they were expecting, then it must be a worthless source of traffic. No. They’re just doing it wrong. The good news is you don’t have to be one of those people. They struggle because they tried to figure out Facebook from scratch. They basically tried to learn Facebook on their own and they ended up spending too much money while getting very little results and eventually, failing. You don’t have to do that. There is an alternative path for you. There is an easy way to achieve success on Facebook. How? Reverse engineering. To put it simply, you figure out what your competitors are doing and you learn important lessons from the way they run their Facebook pages...

 Let’s get one thing clear here. Nobody likes to fail. Do you? I know I don’t. But the problem is until and unless you’re willing to fail quickly, chances are you’re not going to get optimal success from your paid Facebook ad campaign.  The reason for this turns on the concept of testing. Let’s face it. Most people do not know the perfect ad to run for their Facebook ad campaign. It just doesn’t occur to them. It just doesn’t land on their lap. They don’t just dream about it. It comes about through serious trial and error.  This means that you have to come up with an ad and run test, after test, after test to get to the right kind of ad. If you do not understand the concept of failing fast, then this whole testing and optimization process takes far longer and costs so much more than it should. It’s all about throwing spaghetti at the wall and figuring out what sticks. You have to do this very quickly with as little money as possible. Here’s how it works. You run many, man...

 One of the biggest challenges to Facebook marketing is paying too much per click. This is one of the most common rookie mistakes people make when they try their hand at marketing on Facebook. They focus on coming up with “the best looking ad”, but they get their interest targeting wrong.  They end up paying $0.75 cents to even $1 or more per ad click. As you can imagine, this can get really expensive quickly. This is where demographic user interest profiling comes in. You have to figure out the right mix of interest, age, gender, and other demographic data points so you can reach the right people who engage with your ad the most.  Facebook will show your ad a certain amount of times and then, it would automatically price your clicks based on an auction model. If it turns out that a lot of the people seeing your ad don’t want to click through, your per click rate goes up.  But if it turns out that for every 100 exposures of your ad, a lot of people click through, you...