JANAR DIGITAL MARKETING TUTORIALS

 If you fail to do this one thing, your Facebook ad campaign will be a complete and total waste of time, effort, and money. It really will be. Seriously, forget about it. The results that you get at the end of that journey will probably be the exact same result as the ones that you would’ve gotten if you had not gone down that path in the first place.  The most common mistake people get with Facebook ad campaigns is to set up ads and let them rip. They don’t optimize them. They don’t even pay attention to their results. They just set up a date, let’s say $1 a day for 14 days, and then they let them rip. They have ten campaigns running at the same time, so it’s going to all cost them $140.  At the back of their minds, $140 is not that big of a deal. It’s not much money, admittedly. So, they just let them rip. It gives them an excuse to be irresponsible. Don’t do that. You can’t just place an ad and then let it go. No.  You have to monitor them day by day. In fact, you...

 As I mentioned previously, one of the best ways to build up your Facebook page is to not come up with original content. At least, not in the beginning. You should look at your competitors’ Facebook pages and find their very best content.  You should then publish these pieces of content on your page and study your statistics very carefully. Which of your posts gets shared the most? Which ones get commented the most? Which ones get liked the most?  Once you’re able to figure out the specific pieces of content that get the most engagement, you should be able to see a larger pattern. You should be able to see that certain pieces of content simply draw a lot more attention. They engage your users more.  Your job then, is to pick out these winning pieces of content. You look for related or similar types of content and publish those on your site. Eventually, you come up with your own version. If you did it right, your engagement level will be the same as the materials prod...

 As I mentioned previously, one of the best ways to build up your Facebook page is to not come up with original content. At least, not in the beginning. You should look at your competitors’ Facebook pages and find their very best content.  You should then publish these pieces of content on your page and study your statistics very carefully. Which of your posts gets shared the most? Which ones get commented the most? Which ones get liked the most?  Once you’re able to figure out the specific pieces of content that get the most engagement, you should be able to see a larger pattern. You should be able to see that certain pieces of content simply draw a lot more attention. They engage your users more.  Your job then, is to pick out these winning pieces of content. You look for related or similar types of content and publish those on your site. Eventually, you come up with your own version. If you did it right, your engagement level will be the same as the materials prod...

 I don’t want you to misunderstand this article. I’m not at all saying that you should be lazy and just rip off or copy your competitors wholesale. I’m not saying that you should be involved in some sort of copy and paste marketing because that’s not going to work.  Sadly, that’s precisely how too many Facebook marketers defined ‘curated content.’ They just find content that seems to be related to their niche and run with it. In fact, many think that as long as a piece of content has their target keywords in the titles of blog posts and articles, these are ‘good enough.’ Unfortunately, ‘good enough’ is never good enough in the dog eat dog world of Facebook content marketing. Nothing but the best will do. Instead, you need to identify your competitors’ best content, as well as highly popular content produced by third parties. You use these materials to test your page in terms of response. If you notice that a lot of your page fans respond better to a specific type of content, t...

 A lot of people who try their hand at Facebook marketing are quick to say that it’s a failure and that it doesn’t really work. What they’re really doing is they’re engaging in sour grapes. They don’t know how it works. They don’t know how to optimize their campaigns. They think that since it did not produce the kind of results they were expecting, then it must be a worthless source of traffic. No. They’re just doing it wrong. The good news is you don’t have to be one of those people. They struggle because they tried to figure out Facebook from scratch. They basically tried to learn Facebook on their own and they ended up spending too much money while getting very little results and eventually, failing. You don’t have to do that. There is an alternative path for you. There is an easy way to achieve success on Facebook. How? Reverse engineering. To put it simply, you figure out what your competitors are doing and you learn important lessons from the way they run their Facebook pages...

 Let’s get one thing clear here. Nobody likes to fail. Do you? I know I don’t. But the problem is until and unless you’re willing to fail quickly, chances are you’re not going to get optimal success from your paid Facebook ad campaign.  The reason for this turns on the concept of testing. Let’s face it. Most people do not know the perfect ad to run for their Facebook ad campaign. It just doesn’t occur to them. It just doesn’t land on their lap. They don’t just dream about it. It comes about through serious trial and error.  This means that you have to come up with an ad and run test, after test, after test to get to the right kind of ad. If you do not understand the concept of failing fast, then this whole testing and optimization process takes far longer and costs so much more than it should. It’s all about throwing spaghetti at the wall and figuring out what sticks. You have to do this very quickly with as little money as possible. Here’s how it works. You run many, man...

 One of the biggest challenges to Facebook marketing is paying too much per click. This is one of the most common rookie mistakes people make when they try their hand at marketing on Facebook. They focus on coming up with “the best looking ad”, but they get their interest targeting wrong.  They end up paying $0.75 cents to even $1 or more per ad click. As you can imagine, this can get really expensive quickly. This is where demographic user interest profiling comes in. You have to figure out the right mix of interest, age, gender, and other demographic data points so you can reach the right people who engage with your ad the most.  Facebook will show your ad a certain amount of times and then, it would automatically price your clicks based on an auction model. If it turns out that a lot of the people seeing your ad don’t want to click through, your per click rate goes up.  But if it turns out that for every 100 exposures of your ad, a lot of people click through, you...

 One of the biggest misconceptions about Facebook’s marketing potential turns on whether Facebook can be a good source of traffic that actually buys stuff from online stores. For every positive story you hear of merchants killing it with Facebook traffic, you’d probably hear dozens more merchants who are frustrated with Facebook.  They really cannot make heads or tails of Facebook’s traffic, as far as their e-commerce sales are concerned. They’re drawing a blank. They just cannot, for the life of them, convert a heavy volume of traffic from the social network into actual buyers of products.  The bottom line is that there are many horror stories of low e-commerce conversions. I’m not saying that there are absolutely no conversions at all. Nobody can make that claim.  But the problem is, you cannot run a successful online store with a few sales here and there. You need some sort of stability. You need some sort of increasing or at least, a stable predictable conversion...

 If you’re reading this article, you’ve probably heard all sorts of things about Facebook’s ad retargeting technology. Let me tell you, most of the things you’ve heard are absolutely correct.  Perhaps you’ve heard that ad retargeting enables merchants to bring customers back to their shopping carts so they can buy something. That is absolutely true. It doesn’t work 100% of the time, but it works enough to make quite a bit of a difference.  Similarly, ad retargeting also enables merchants to drive people back to content pages that would eventually convert customers into paying buyers. That part is true as well.  However, despite all the excitement about ad retargeting technology, there is a secret sauce that you cannot ignore. Seriously. If you understand how the secret sauce works, then you would know how to craft together a more effective ad retargeting campaign.  On the other hand, if you remain clueless regarding this element, chances are your campaign would ...

  Digital advertising spending worldwide is about to hit   $375 million  for 2021. A huge chunk of that colossal figure is B2B digital marketing. Where traditional marketing so often focused on B2C marketing, digital marketing opened up new possibilities of reaching businesses thanks to the huge variety of channels available. It’s been a complete game-changer for many B2B companies. If you haven’t already got a B2B digital marketing strategy, chances are you’re missing out. But fear not, our ultimate guide to B2B digital marketing covers everything you need to know to create a great marketing strategy. What Is B2B Marketing? Let’s start at the beginning. B2B marketing stands for business to business marketing. It’s an all-encompassing term that refers to any kind of marketing tactic or strategy where the target audience is another business. So any company that sells products or services to other companies should be using B2B marketing. Some of the most obvious e...