JANAR DIGITAL MARKETING TUTORIALS

 One of the biggest misconceptions about Facebook’s marketing potential turns on whether Facebook can be a good source of traffic that actually buys stuff from online stores. For every positive story you hear of merchants killing it with Facebook traffic, you’d probably hear dozens more merchants who are frustrated with Facebook.  They really cannot make heads or tails of Facebook’s traffic, as far as their e-commerce sales are concerned. They’re drawing a blank. They just cannot, for the life of them, convert a heavy volume of traffic from the social network into actual buyers of products.  The bottom line is that there are many horror stories of low e-commerce conversions. I’m not saying that there are absolutely no conversions at all. Nobody can make that claim.  But the problem is, you cannot run a successful online store with a few sales here and there. You need some sort of stability. You need some sort of increasing or at least, a stable predictable conversion...

 If you’re reading this article, you’ve probably heard all sorts of things about Facebook’s ad retargeting technology. Let me tell you, most of the things you’ve heard are absolutely correct.  Perhaps you’ve heard that ad retargeting enables merchants to bring customers back to their shopping carts so they can buy something. That is absolutely true. It doesn’t work 100% of the time, but it works enough to make quite a bit of a difference.  Similarly, ad retargeting also enables merchants to drive people back to content pages that would eventually convert customers into paying buyers. That part is true as well.  However, despite all the excitement about ad retargeting technology, there is a secret sauce that you cannot ignore. Seriously. If you understand how the secret sauce works, then you would know how to craft together a more effective ad retargeting campaign.  On the other hand, if you remain clueless regarding this element, chances are your campaign would ...

  Digital advertising spending worldwide is about to hit   $375 million  for 2021. A huge chunk of that colossal figure is B2B digital marketing. Where traditional marketing so often focused on B2C marketing, digital marketing opened up new possibilities of reaching businesses thanks to the huge variety of channels available. It’s been a complete game-changer for many B2B companies. If you haven’t already got a B2B digital marketing strategy, chances are you’re missing out. But fear not, our ultimate guide to B2B digital marketing covers everything you need to know to create a great marketing strategy. What Is B2B Marketing? Let’s start at the beginning. B2B marketing stands for business to business marketing. It’s an all-encompassing term that refers to any kind of marketing tactic or strategy where the target audience is another business. So any company that sells products or services to other companies should be using B2B marketing. Some of the most obvious e...